Bloom Retail kept 31% more second orders
D2C apparel. Points plus a quiet VIP tier beat another coupon calendar.
Bloom came to Boneify in year two of the SaaS, after a plugin that could not reverse points on returns. We imported balances, set earn on paid orders only, and launched a Gold tier at a spend line their merchandisers already understood.
Repeat rate moved in the first quarter. The program is still on Boneify four festive seasons later.