Business Overview

In order to boost consumer spending on products, foster brand affinity and trust, gather and activate consumer profiles, and inform customers about pet wellness and nutrition—all within the confines of a single, central loyalty platform—a fresh pet food company sought to launch a customer loyalty program.

A fresh pet food manufacturer wants to use modern technology to improve and grow business sales. They were searching for a strategic partner to assist in creating, designing, launching, and overseeing the upgraded loyalty program that would draw in more pet owners and boost member engagement and retention.

Opportunities and Challenges

The customer wanted to establish a very inexpensive reward scheme for their store. Thus, customers can enhance their sales by meeting certain standards and earn points for every order they place through the loyalty program.

*Increase consumer spend on products (customer Retention, cross sell, Business growth).

*Develop trust and brand awareness.

*Reward the consumer for purchasing your product.

Solution

The program Reward users for purchases and Trigger activity on Dashboard using the Boneify loyalty platform. Consumers receive points, which they may exchange for a variety of useful reward options and promotions tailored to them that promote “leveling up” to higher tier levels.

Loyalty

Customer loyalty programmes offer rewards to customers who engage with a brand frequently. It’s a strategy for keeping consumers that draws in new ones and persuades current ones to choose your business over that of your rivals. The more a customer purchases or interacts with the brand, the more rewards they receive.

Programme for loyalty and referrals are good approaches to get your firm growing faster. If your store has a loyalty programme in place, customers are more likely to come back. Additionally, a referral programme entices customers to tell their friends and family about your company, bringing you in front of eligible leads.


Customer Login:

The Program Provide Customer login to the clients , which provides all reports of their end Users, Which can help client to track the end Users Purchase Behaviour as well as additional information on product groupings and trends.


How customers can earn loyalty points with boneify:

*Points per $ spent in clients online shop

*Get custom events and standard events

*Newsletter subscribe (once)

*Social media share events.

*Enter birthday and mobile phone number (once)

*Many more features like above.

Result

By connecting with and gathering data directly from the end-user, the Boneify loyalty program enabled the company to create a more comprehensive single-view of their customer base. Additionally, our segmentation function and campaign helped to raise brand awareness.

25% rise in % of members who are actively participating

50% Growth In terms of client retention

30% Growth of Businesses in the Year